Behind the Catwalk: The Mayoral Kids Fashion Launch
What goes on behind a fashion show when most of the models are 12 years old and below? It’s glamour and style meets whimsy and play. That’s what happened at the launch of the newly-opened store Mayoral in Glorietta 4.
Here’s a quick look behind the scenes.
A week before the show, the kids show up for a quick fitting. Fashion designer and director Gerry Katigbak takes a quick look at each kid, rummages through the rack for the right clothes, and have the young models try them on. After taking each kid’s picture, they’re sent home with a reminder to show up at ten in the morning the following Thursday, the day of the launch.
Gerry holds a quick rehearsal for about an hour on the morning of the show. He does only one run! “They’re kids,” he says with a smile. “I want them to play, not make it appear like they’re pretending to be grown-up models.”
The girls show up two hours before the curtain opens. It takes longer to do their hair and make-up. The boys take their turn half an hour later. Then, everybody changes into their clothes.
The guests start arriving and the show begins!
Mayoral Inside and Out
And here’s what the store looks like!